According to StatCounter, Pinterest is almost as popular as Facebook in South Africa. These statistics also show that Pinterest surpassed Facebook in March 2019, although it fell back below Facebook in May.
The rise of Pinterest’s South African market share has been swift. It had under 8% of the country’s social media market share in February 2016, before peaking at 47.42% in April 2019 – attaining nearly eight times the market share just over three years later.
In contrast, Facebook had 85.34% of South Africa’s social media market share in February 2016, before falling as low as 40.11% in April 2019. Facebook's share has been falling steadily in South Africa since February 2016.
As of May 2019, 44.5% of social media usage takes place on Facebook, while 42.94% is on Pinterest.
#pinterest Facebook’s unlikely competition in South Africa
Another website poses a significant threat to Facebook’s position as the most popular social media platform in South Africa