Sports content available on the platform will include the 2019 NBA Finals, Women’s World Cup, Africa Cup of Nations (AFCON), UEFA Champions and Europa leagues, ABSA Premier League, La Liga, Ligue 1, and Serie A.
YouTube said that sports consumption on its platform is growing quickly in Africa, and the company has seen a 70% increase in sports viewing across the EMEA region.
DSTV in South Africa has built much of its monopoly around live sports broadcasts so now with Showmax and TouTube offering some alternatives it will be interesting to see whether this makes any dent in the DSTV monopoly.
#southafrica YouTube launches live sport streaming in South Africa
YouTube announced that it has partnered with NBA Africa to offer live and video-on-demand streaming of basketball, rugby, cricket, and football on its platform.